Every Dimension
30: Why Designing for the Average is Costing Your Brand with Alex Cleator
37:18
Episode 30: Alex Cleator Why Designing for the Average is Costing Your Brand
August 2026 | 37 minute listen
Alex Cleator is Director of Be Kind Research, a product designer, researcher and accessibility specialist helping organisations build more inclusive products, services and experiences.
In this conversation, we explore why designing for the “average user” often excludes the very people…