U2-Y
Gareth Averill
U2-Y follows the design story of one of the biggest bands in rock and roll history.
It aims to celebrate a unique relationship; The creative partnership between designer/art director Steve Averill and the band U2.
This collaboration thrived and endured for over four and a half decades.
Before the sleeves, before any poster or visual ephemera, came the name itself. Steve gave them this name.
'U2'. A letter and a number. We will explore how the name itself became a monolith of design, whether it’s use is dominant or invisible.
Just the 2ofUs.
Steve is guided through the story of his career by his son, giving the series a unique and personal tone.
‘In recent years, I became fascinated by the idea of this creative collaboration enduring for such a long time', Gareth Anton Averill says.
The relationship that my father had with U2 was unique. I recognise this as being one of the longest-running creative rela