Operators
Our Ecommerce Marketing Strategy vs. Real Data: Operators Build (E8)
56:50
“We know how to run ads. This is a playbook.”
How should you market a new DTC brand in its first six weeks?
Matt Bertulli (Founder, Pela Case & Lomi), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Curtis Christopherson (Chief Growth Officer, Ammortal) hold the Winks marketing plan up against the results since launch.
They built the brand for moms, yet men keep showing up to buy.…