Operators
How to Position Your Brand & Products: 5 Ways to Win Against “Better”
1:06:19
“Better is probably the worst word you could use in marketing.”
How can a DTC brand stand out in a category full of identical promises?
Matt Orlić (Co-Founder, Qure Skincare) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (Founder, Pela Case & Lomi) to break down why brand positioning beats a better product. Each story shows how a brand can win a crowded category without inventing…