Preventing Brandslaughter
Eric Sims and Jon Juliano
While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Branding is integral to your product or service – it defines who you are, what your customer can expect and what separates you from competitors. It's the personality behind the image.
How people associate with your brand can be intentional because of your corporate identity and marketing strategy, or it can be accidental, often unintentional, like when a negative news story or review appears around your product. Over time, consumers will learn to associate your product with a number of positive and negative feelings and ideas.
Welcome to Preventing Brandslaughter, your go-to show for perfecting your brand’s sales strategies and customer service experiences to bri