Skip the Queue
The Weather Forecast Debate Every Attraction Is Talking About - Rob Comley and Simon Townsend with Guest Host, Olly Reed
30:05
In this episode of Skip the Queue, guest host Olly Reed from Navigate is joined by Rob Comley of Chester Zoo and Simon Townsend of the Eden Project to discuss the growing impact of weather forecasting apps on visitor attractions. They discuss how simple weather icons can influence consumer behaviour, with misleading rain forecasts causing significant drops in attendance even when poor weather…