Engaging Personalities
EP 80: Design for Memory, Unlock Lasting Value
35:43
Attention is temporary, but memory is where the real value of a trade show interaction lives. When exhibitors slow things down, repeat intentionally, and design environments that make people feel comfortable, they create emotional anchors that visitors carry long after the show ends.
Watch: https://youtu.be/xSzqFLJLHnI
With featured guest, Victoria Matey, an event psychology expert who helps…