InsideAnalysis
Personalization at Scale: How AI Is Transforming B2B Marketing
44:40
For decades, personalized marketing has been a promise that businesses have struggled to deliver. Now, AI is making it possible to move beyond generic campaigns and create experiences tailored to individual buyers.
Join this episode of InsideAnalysis as Eric Kavanagh speaks with Matthew Langie, Co-Founder and CMO of Personize, about how the company combines CRM and external data to build…