IKIGAI PRO

I K I G A I (生き甲斐) usually refers to the source of value in one’s life or the things that make one’s life worthwhile.For ourselves, “popular culture” makes our lives worthwhile as cliched as that may seem.We are a podcast focusing on music, film and other aspects of pop culture formed initially as a means of catharsis and trying our best to create conversations focused around these things.