Fixed Ops Roundtable

Erik Zuniga: Why Your Dealership Is Invisible to Today's Car Buyer

11:13

Eric Zuniga is a fixed operations strategist and industry veteran with ALLDATA, the company that has been at the center of dealership technology evolution for over 40 years. From digitizing OEM information to building the connected workflows that modern shops depend on daily, ALLDATA has seen every major shift this industry has gone through. Eric works directly with dealer groups of all sizes…