Choose it Yourself
Cristiana Cocolea
What is the effect of influencer marketing on the beverages and food companies? How can the image and reputation of a brand can change depending only on the opinion of one famous person? People would usually say their mind can’t change or be easily manipulated, but what do they do when their idols renegate a brand? The Influencer Marketing specialist, Diana Naneva, describes the best practices used by companies to improve their marketing with the help of influencers on social media and not only. Furthermore, Malou Schurink, shares her opinion on brand reputation. How are influencer marketing and brand reputation dependent on the individual taste and opinion of people? Well, that is to be found out through the “Choose it Yourself” podcast.