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Inside MTN's big brand overhaul

Apr 11, 2025 31:11

The Better Connection. Everywhere You Go. Or simply just Y’ello. Brand identity matter, and MTN South Africa – one of South Africa’s most valued brands – is keenly aware of that fact. Indeed, when a big consumer brand changes its brand positioning, it’s always a big deal – not only because of the work involved behind the scenes but also because it helps shift the narrative for that brand in…