Future Proof
How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng
18:53
In this edition of Future Proof, Jane Ostler, Chief Insights Officer at Kantar, sits down with Anastasia Leng, founder and CEO of Creative X, and Duncan Southgate, Global Creative and Media Lead at Kantar, to explore how artificial intelligence is reshaping the way brands measure and optimise creative content.
Anastasia shares her journey from Google to launching Creative X, revealing how a…