Future Proof

What Happens to Your Brand when LLMs Become the Gatekeeper?

May 13, 2026 31:33

Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why?

LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth.

In this expert roundtable, Kantar leaders, from across disciplines and markets, discuss how LLMs are reshaping brand discovery.

You'll leave with clarity on:

1. New opportunities…