Future Proof
Kantar BrandZ 2026: A conversation with Jonathan Adashek, SVP, Marketing and Communications, IBM
24:51
As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they’re making in response, and how they are building brands that…