Future Proof
You Can't Build a Brand in Two Seconds. Or Can You?
31:22
For years, marketers believed brand building required long-form storytelling. But new evidence is challenging that assumption.
Meta's Andy Childs and Konnie Fichtner join Jane Ostler to discuss why short-form video is proving effective for both brand growth and performance, how advertisers should rethink attention metrics, and why creator-first strategies are helping brands like Vaseline…