Future Proof
Shaping Marketing Effectiveness in 2026 with Google
34:46
In this episode of Kantar’s Future Proof podcast, Simon Atherley, Head of Marketing Effectiveness at Kantar UK, is joined by Biren Kalaria, Google UK’s Managing Director of Measurement, Analytics & Data, to unpack how marketers can better connect marketing effectiveness to business growth as we head into 2026.
Biren shares his perspective on the persistent gap between marketers and the C-suite,…