Future Proof
Destination Effectiveness: How Virgin Atlantic Set a Clear Course for Growth
33:25
In this episode of Future Proof, Lynne Deason sits down with Annabelle Cordelli to unpack the transformation of Virgin Atlantic - from defining a clear global brand platform, to navigating the existential shock of the pandemic, and emerging with bold, culture-shaping work.
This is a story about the power of clarity, conviction and partnership. Together, they explore how a brand reconnects with…