Future Proof
Innovating with creative consistency: Diageo’s design discipline for lasting brand impact
26:01
What does it take to build a brand that stays fresh without losing its identity?
In this episode, Dr Nicki Morley, Global Innovation Lead at Kantar is joined by Jeremy Lindley, Global Design Director at Diageo to explore how Diageo balances consistency and flexibility to create iconic, recognisable brand experiences across every touchpoint, from packaging to pubs. They unpack the discipline…