Future Proof
From insight to growth: How DASH turns consumer understanding into better innovation
28:53
What does it take to turn consumer insight into innovation that builds lasting brand growth?
In this episode of Future Proof, Dr. Nicki Morley speaks with Alex Wright, CEO and co-founder of DASH Water, about the choices behind building a Meaningfully Different brand.
From spotting an opportunity in the soft drinks market to scaling DASH, Alex shares how staying close to consumers, combining…