Future Proof
Are Brands Measuring Project Success the Right Way?
29:39
In this Cannes special episode of Future Proof, Jeff Herman, EVP of Tech & Telco at Kantar, is joined by Menaka Gopinath, Chief Marketing Officer at the Project Management Institute (PMI), to explore what success looks like in an era of constant transformation.
Drawing on PMI's latest research, they discuss why delivering value matters more than simply being on time and on budget, how…