Keep Going
How to build something as successful as the Apple Store
37:02
Ron Johnson built the Apple Store, then watched the world copy it for two decades. In this episode of Keep Going, he walks through how that happened, starting with a choice he made early on: learn retail from the ground up, not from a spreadsheet. After Harvard Business School, he went to unload trucks in a Mervyn’s store, then rose through Target during its big 1990s run, where he helped push…