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How do you build a $100 million company by shooting from the hip?
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Pete Dering, founder and CEO of Peak Design, did just that. He started in 2010 with an idea for a camera clip, launched it on Kickstarter in 2011, and spent the next 15 years turning a simple photography accessory into a company selling everything from camera straps and tripods to backpacks, phone mounts, and luggage.
Along the way, he avoided outside investors, built a loyal customer base, and…