Deconstructing Data
From Chaos to Clarity: Mastering Marketing Data in 2025
44:45
Modern marketing is experiencing a data reckoning.
From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos.
On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true…