Deconstructing Data
Full-Funnel Growth: Smarter Attribution and Revenue Optimization
44:11
How do you know your marketing is actually working?
On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions.
Adam brings decades of experience at the intersection of media, analytics, and consumer psychology, helping major brands like Nike, American Express, and…