Deconstructing Data
The Attribution Illusion: Why Your Data Looks Better Than It Is
41:17
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Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed?
On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CEO…