Deconstructing Data
Predictable Innovation Through Smarter Consumer Data
41:03
Product innovation fails more often from misread signals than from bad ideas.
On this episode of Deconstructing Data, we’re joined by Guy White, CEO of Catalyx, an international innovation consultancy helping global brands turn consumer data into predictable market success.
For more than 14 years, Guy has led a global team of insights and innovation specialists working with many of the world’s…