Future Commerce
From One to Ten Million Sends in One Month: Marketing is Orchestration Now
15:43
For years, the marketer's job ended when the campaign shipped. Hit send, check the numbers, measure growth, repeat. That model is changing, and what replaces it is agentic orchestration, where the system and the journey around a message matter more than a single send.
Recorded live at K:LDN 2026, this conversation pairs the person building the AI with an operator running it at real scale.…