Future Commerce

LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal

Apr 3, 2026 23:32

How does a 76-year-old legacy retailer reinvent itself as a tech-powered ecosystem? Lisa Horton, Chief Communications & Creative Officer at David’s Bridal, dishes on the company’s grand modernization and how they’ve expanded to accommodate the next generation’s Gen-Z-sized aspirations.

Here Comes the Algorithm

Key takeaways:

David's Bridal's "Aisle to Algorithm" pivot puts AI at the center of…