Future Commerce
DoorDash’s Ads Chief on Planning for Moments Over Audiences
24:16
DoorDash shoppers come to the app with a need, not a shopping list, and that makes them unusually loyal and unusually open to discovery. Katie Daleo, General Manager of CPG Ads at DoorDash, joins Phillip and Alicia to talk about how brands can plan for moments instead of audiences, why DoorDash pursued Alliance for Audited Media incrementality certification, and what changes when commerce media…