Future Commerce
Bedfellows: How Boll & Branch Keeps Humans and AI in the Same Sheets
43:06
Boll & Branch spent 12 years doing the unfashionable thing: perfecting the product first and figuring out distribution second. Chief Commercial Officer Katia Unlu joins Phillip and Brian on today’s episode to discuss Boll & Branch’s store expansion strategy, an AI-generated damage claim that went viral, and the case for stimulation over substitution.
That’s Not How the Waffle Blanket Tears
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