Future Commerce

Service Is the New Storefront

25:23

"Service is the new storefront" has been a slogan for the better part of a decade, usually followed by a promise to turn a cost center into a profit center that never quite arrived. What changed is not the ambition. It is that the plumbing finally exists.

Recorded live at K:LDN 2026 in London, this conversation is about what becomes possible when a brand can pull customer data from any channel…