Future Commerce

Shoptalk Spring Recap: STRATA, Snoop Dogg, & the Simulacra

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Recording LIVE from the show floor of Shoptalk Spring 2026, the Future Commerce team brings our hottest takes and deepest insights from this year’s event. PLUS: We celebrated the launch of our newest zine, STRATA Vol. 001, with over 150 of our favorite people (including Snoop Dogg?). Get your copy at futurecommerce.com/strata.

Our Week In the STRATAsphere

Key takeaways:

AI was the headline…