Eric Medina
Eric Medina
As co-founder of The Deep End, vibe-setter of San Diego’s West Coast Weekender, and event production manager—over the past 11 years, Eric has seen the circle of music continuously rejuvenating itself. “The underground scene expands and contracts as it evolves,” he observed, “and at a certain point it comes full circle.” As a DJ, Eric gained knowledge of what brings people to a party, how dancefloors respond to music, and an extensive appreciation of music as a whole. Eric has been on lineups with Doc Martin, DJ Harvey, Purple Disco Machine, Carl Craig, Cassy, Matthew Dear. He has opened up for rap legend Warren G, and multiple times for Poolside. He’s played parties and venues throughout Mexico, California, Arizona, New York. Without limiting himself, Eric plays house, disco, with early hip hop influences. You can tell a story through music: “Whether it’s your present emotions or the way you want people to feel, you have the power to express your feelings and move the audience through