Complexified
From Pink to Waterproof: The Weird Economics of U.S. Bible Sales
28:06
A paradox: declining churchgoing, rising Bible sales. Americans are attending church less—and buying more Bibles than ever. In this Complexified conversation, Amanda Henderson and RNS reporter Bob Smietana unpack the paradox: a two-decade boom in Bible sales alongside sinking religiosity. They trace how hyper-personalized editions (pink gift Bibles, “adventure” and environmental Bibles, even…