Castuner

Marketing B2B Technology

Mike Maynard, Napier

Interviews with leading B2B marketers and marketing technology providers give you the latest insights into marketing business-to-business technology products.

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Episodes

100 episodes

  1. Smarter B2B Pricing Through Behavioural Insights with Etinosa Agbonlahor at Decision Alpha 27:35
  2. AI, Email and the Future of B2B Marketing: Balancing Automation and Human Creativity 38:31
  3. Mastering B2B Marketing: Power of Differentiation with Alex Wood at Avnet 31:50
  4. AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0 27:06
  5. The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI 30:34
  6. Harnessing AI for Breakthroughs in Marketing with Jon Benson at BNSN 34:23
  7. AI and PR: The Future of Media Engagement with Iskren Lilov, Muck Rack 24:56
  8. The Power of Ownership: Data Sovereignty and Survey Tools - Elliot Kim - Checkbox 29:35
  9. Scaling AI-Powered Personalised Marketing - Eric Frankel - AdGreetz 35:15
  10. The Evolution of Sales Enablement in the Age of AI - Yega Kumarappan - Paperflite 28:29
  11. Inside Menlo Microsystems: Marketing Switch Technology Innovation 24:55
  12. Maximizing Content Creation: The Power of AI and Video in Modern Marketing 26:16
  13. Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2 29:58
  14. Harnessing AI for Video Editing: Insights from VideoGen's CEO Anton Koenig 25:35
  15. The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory 24:52
  16. Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude 29:30
  17. The Future of Marketing: AI, Audience Understanding, and Innovative Campaigns – Andrea Rosi – StatSocial 25:56
  18. Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost 23:58
  19. Mastering Social Media in B2B – Emily Thompson – CoSchedule 29:06
  20. The Role of Video in Engaging Customers – RS Raghavan – Animaker 25:54
  21. The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi 27:06
  22. The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk 27:16
  23. Unlocking Data: How to Simplify Data Integrations – Data Fetcher - Andy Cloke 23:07
  24. From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin Crowell 30:52
  25. Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization with Mikael Dia 26:43
  26. The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel Harrison 27:04
  27. Unlocking Demand Generation – Alex Alexin – Insightful 26:43
  28. Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado 27:39
  29. Navigating the Future of Content Management - Mark Wheeler - Storyblok 28:29
  30. From Data to Decisions - Lars Grønnegaard - Dreamdata 31:18
  31. Navigating Social Media Chaos - Emeric Ernoult - Agorapulse 33:17
  32. The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics 28:15
  33. Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B 26:25
  34. Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn 21:01
  35. Empowering Marketers with AI – Sam Mallikarjunan – agent.ai 27:37
  36. The Power of Audience Narratives – Francesco D’Orazio – Pulsar 27:45
  37. Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated 31:37
  38. The Evolution of PR – James McCann – Everhaze 26:31
  39. Navigating Programmatic Advertising – David Nelson – Limelight Inc 27:08
  40. How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 26:49
  41. Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan 33:22
  42. Building Relationships in Digital PR - Vince Nero - BuzzStream 31:23
  43. Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp 22:56
  44. The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso 23:34
  45. Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB 25:17
  46. Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe 30:35
  47. Simplifying SEO: How to Demystify Search Engine Optimization - Moz 41:17
  48. From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI 29:55
  49. The reality of 3D printing: overhyped or a true game changer? – Forward AM 28:42
  50. Interview with Cody Schneider - Swell AI 30:07