Creativity Wasted

BBQ Beef Flavored Crackers (Juwan Tett)

12:19

Idea: To create a new A1 BBQ beef flavor of Ritz crackers. Also: the lack of variety of cracker flavors compared to chips; the risk of a "classy" brand like Ritz losing it's high-class image if it has too many flavors; if you're gonna blow through a bunch of calories, you want to get more enjoyment out of it than by eating plain crackers; putting chili-flavored Fritos on chili dogs and eating…