Customer First Thinking
Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics
1:05:38
Marketers have relied on lifestyle segmentation for half a century now, targeting people based on their shared values, interests, and attitudes. And it remains a highly effective tool even in a digital age due to the increasing segregation of society into like-minded communities, according to Jan Kestle, head of Canada's largest marketing analytics company.