MRX Lab
#79 - Customer Salience: The Engine of Connection
22:24
There is a prominent gap between the belief in customer centricity and achieving it. But how do researchers keep the voice of customers in the room to influence how decisions are made when they are not always able to be there?
In our latest episode, Chris Martin, FlexMR's Chief Marketing Officer, joins Paul to reflect on both academic and organisational research around Customer Salience. Over…