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DecaMillionaire Decoded

Justin Goodbread

DecaMillionaire Decoded is hosted by Justin Goodbread. Each episode brings you people who have built a business, scaled it, and exited it, plus the coaches who help owners do that work. The goal is a business worth $10 million or more in enterprise value. This is real life from the trenches, not theory.New episodes Monday and Thursday.Apply to be a guest: https://www.decamillionairedecoded.com/Work with Justin: https://relentlessvaluecoaching.com/Educational only. Get advice for your own situation.

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Episodes

683 episodes

  1. Why Charging More Helps You Close More Premium Clients 33:23
  2. Keep the Next Generation as Clients: Why Heirs Leave 23:37
  3. 90-Day Marketing Plan to Attract Premium Clients: BLUEPRINT 1:01:28
  4. Grow From $1M to $3M: Why Hard Work Stops Working 15:21
  5. Close the Execution Gap in Your Business, with Renee Russo 41:01
  6. How to Make More Money as a Business Owner: The 3-9-27 Plan 23:40
  7. 3 Business Models That Build Enterprise Value: Pick Yours 31:09
  8. From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyer 44:12
  9. Business Growth Traps: The Enemies That Stop a $10M Business 27:44
  10. Discovery Meetings That Close Themselves: The DEPTH Framework 27:55
  11. How to Overcome Fear of Failure: The 4 Cs Framework 48:26
  12. Build a Personal Brand That Attracts Clients 28:08
  13. Fail Fast to Grow Faster: The Top 1% Secret and Currency Stack 28:15
  14. Guard Your Thoughts: Mindset and Biblical Prosperity 30:20
  15. The Best Client Attraction Tool: YouTube and the Trust Pyramid 36:43
  16. Go Pro: The Decision That Doubles Your Business Value 44:20
  17. Get Clients From YouTube Without Going Viral 28:12
  18. YouTube Strategy for Service Businesses: Skip Viral, Reach Buyers 32:26
  19. Get Out of Admin Work With the Leverage Grid 23:11
  20. Hire to Your Gaps: DISC and the 8 Core Areas of Business 29:15
  21. From $2,400 a Month to a $2M Run Rate, with Kyle Kuyat & Jacob Gardner 55:47
  22. Momentum Over Accountability: Why Check-Ins Keep You Stuck 18:29
  23. 3 Habit Traps That Destroy a Christian Business Owner's Growth 24:15
  24. Delegate Your Way to Freedom: Stop Being the Bottleneck 26:43
  25. Presell Clients Before the First Sales Meeting 27:48
  26. Consistent Marketing Beats Perfect Marketing: $106M in New Assets 31:46
  27. Larry Hagner: Success Without Losing Your Family 52:52
  28. Stop Relying on Referrals: Build a Hyper-Targeted Practice 17:00
  29. Why Your Business Is Stuck Under $1 Million: 5 Industry Lies 24:23
  30. Generosity in Business: How Stinginess Leads to Poverty 22:46
  31. Define Your Ideal Client Avatar: The 97-Page Advantage 40:02
  32. Standard Operating Procedures: 9 Elements to Hand Over the Keys 17:44
  33. Matthew "Whiz" Buckley: Top Gun Leadership for Business Owners 55:10
  34. Stop Chasing Clients: Get Prospects to Line Up at Your Door 43:00
  35. When Selling Your Business Fails: Buying It Back, with Jodi Scott 55:11
  36. Business Valuation Math: 100 Clients to $10 Million 26:16
  37. Work Ethic for Christian Business Owners: Excellence Over Good Enough 21:01
  38. Let Your Team Lead: I Interviewed One of My Employees 41:21
  39. Scaling a Business Without Failing at Home, with Jesse Carstairs 28:14
  40. What Do You Want? Design a Business That Gives Life Back 21:11
  41. Richard Wilson: How Centimillionaires Think About Wealth 27:18
  42. Convert Clients Without You in Every Sales Meeting 32:26
  43. Raise Prices Without Losing Customers: A Lesson Retested in 2026 35:07
  44. Cash Flow Problems Are Spiritual: The Firstfruits Framework 18:10
  45. Fix Your Fee Structure: Pricing Mistakes That Break Growing Firms 33:41
  46. Scale a Practice When You Are the Bottleneck: The Epicenter Problem 23:42
  47. Take a Real Vacation Without Checking Email: Fix the Inbox 28:49
  48. Startup to Eight-Figure Valuation in 49 Months: The Framework 48:57
  49. Use AI to Improve Website Conversion: The Website Grader 29:21
  50. Integrity and Business Growth: Keep Your Word, Keep Your Blessing 26:04