Do Good Work
How Phillip Berry Bootstrapped Northwind for 18 Years to Do What $500 Billion Giants Can't
48:23
In this episode, I sat down with Phil Berry, founder and CEO of Northwind Health, who has bootstrapped the company for nearly 18 years to over 100 people and close to $100M in revenue while taking on massive healthcare incumbents. We compare his early survival-mode years—keeping headcount lean, fearing payroll, and carrying the business himself—with his shift toward intentional growth,…