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The Prompt

By Demandbase

The Prompt is a podcast about the questions shaping the future before anyone agrees on the answers.Hosted by Rachel Truair, the show brings together operators, creators, analysts, academics, and unconventional thinkers for candid conversations that start with a simple prompt and spiral from there.Before the playbooks exist and consensus forms, The Prompt explores the ideas, tensions, and hot takes shaping what comes next in AI, work, brands, business, and human relevance.

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Episodes

595 episodes

  1. > Are founders becoming the last trusted institution? — Sydney Sloan 38:26
  2. > Is earning AI's trust just horse training with better software? — Mark Drosos, Conductor 35:34
  3. > If AI does the entry-level work, who becomes the next expert? — Elizabeth Maxson, Contentful 27:27
  4. > Are we adapting to a broken internet or helping break it? — Rand Fishkin 35:11
  5. > Did we make selling easier, and buying worse? — Jen Allen-Knuth 27:35
  6. > Is your team using AI you don't know about? — Mike Kaput 32:54
  7. > Is persuasion becoming a lost art? — Kelly Urban 26:26
  8. Ep. 589 | Leading through the AI shift: Why generative AI demands new thinking, not just new tools 35:54
  9. Ep. 588 | Behavioral ABM: Detecting Buying Groups Before the RFP 32:38
  10. Ep. 587 | Beyond monolithic martech: how composable B2B marketing unlocks real AI impact 30:54
  11. Ep. 586 | Stop bolting on AI: Rebuild your go-to-market from the foundation up 34:56
  12. Ep. 585 | The architect CMO: Why operations, not ideas, unlock great creative 35:04
  13. Ep. 584 | How modern ABM works: from account selection to execution 36:03
  14. Ep. 583 | From SEO to GEO: Winning digital visibility in the AI-first era 28:49
  15. Ep. 582 | AI SDRs are here: How CMOs are putting AI agents on the front lines of pipeline 29:04
  16. Ep. 581 | The single-buyer myth: why B2B deals are really won by buying groups and AI 40:10
  17. Ep. 580 | Modern ABM strategies: outcomes, AI, and buying groups 50:00
  18. Ep. 579 | Scaling without soul crushing: how teach-back, AI coaching and culture drive real sales performance 55:16
  19. Ep. 578 | Inside Roku’s programmatic playbook: daily rigor, culture fit and the future of CTV 34:29
  20. Ep. 577 | How humanizing B2B and brand resonance drive GTM success 34:18
  21. Ep. 576 | How continuous brand building powers ABX success 46:18
  22. Ep. 575 | How to build authentic B2B influence with ABX, thought leadership, and AI 35:38
  23. Ep. 574 | Customer-led growth, AI, and high-impact plays every B2B team should use 27:48
  24. Ep. 573 | Why enterprise ABM falls short and how to fix it 48:39
  25. Ep. 572 | How to scale high-quality B2B campaigns with AI 25:27
  26. Ep. 571 | Marketing leadership in the age of AI: Building smarter teams and measurable growth 29:19
  27. Ep. 570 | Data-driven precision targeting: Workday’s winning ABM formula 26:43
  28. Ep. 569 | Jon Miller on how AI is breaking and rebuilding B2B go-to-market 35:20
  29. Ep. 568 | Driving 80% more deals: Hexagon’s ABM transformation with Demandbase 30:47
  30. Ep. 567 | Content with a pulse: Building brand trust through storytelling 29:42
  31. Ep. 566 | Zero-click SEO: How AI is disrupting the B2B buyer’s journey 36:10
  32. Ep. 565 | How AI is collapsing traditional GTM funnels and reshaping product marketing 29:58
  33. Ep. 564 | Client-led GTM: How CMOs can drive sustainable, aligned growth 46:14
  34. Ep. 563 | How AI is rewriting marketing, data, and the human side of sales 56:11
  35. Ep. 562 | AI in B2B advertising: Craig Miller (AWS) on what’s next for marketers 46:59
  36. Ep. 561 | The review playbook: Boosting B2B revenue and trust 39:52
  37. Ep. 560 | Why ABM should be the core of every B2B go-to-market strategy 47:32
  38. Ep. 559 | How CloudPay transformed B2B growth with ABX 47:32
  39. Ep. 558 | Scaling new verticals: GTM best practices for B2B sales leaders 46:15
  40. Ep. 557 | How to harness AI decisioning without losing trust or control 37:53
  41. Ep. 556 | AI and ABM: How to Build Smarter Target Account Strategies 31:13
  42. Ep. 555 | Driving growth with smarter AI and stronger CX strategies 34:23
  43. Ep. 554 | Beyond Speed & Price: Redefining Broadband Marketing with Scott Neuman 38:38
  44. Ep. 553 | Future-proofing brands in the age of AI 26:08
  45. Ep. 552 | When Algorithms Meet Alignment: B2B’s Future, Decoded 40:27
  46. Ep. 551 | How to lead a customer-centric GTM transformation 30:24
  47. Ep. 550 | How Intercom fixed bad Salesforce data and revived outbound prospecting 35:02
  48. Ep. 549 | Chris Savage on Building Authentic B2B Brands in the Age of AI 35:34
  49. Ep. 548 | Future-Proof Your Marketing: How AI Agents Are Changing the Game 35:48
  50. Ep. 547 | ABM without the buzzwords: A real-world GTM playbook 22:21