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Search Engine Roundtable Podcast

Barry Schwartz

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines.It is a quick way to catch up on the most important SEO and SEM topics of the week.

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Episodes

877 episodes

  1. It's New 11/12: Google Ads Invalid Traffic card, Google Ads API & Editor updates, AI Overviews degraded and Bing on dropping AI 13:58
  2. It's New 11/11: Google November Core Update Unleashed, ChatGPT Click Insights, Yahoo Scout, SerpApi and Google Ads page feeds 14:51
  3. It's New 11/10: Google Ads PPL, ChatGPT visual ads, new site value and Google local AI Overviews are bad 9:08
  4. It's New 11/9: ChatGPT Business Hub, Google ranking update, AI Mode multiturn ads, ChatGPT Ads bidding updates and more 11:27
  5. Google Scaled Content Abuse From Facebook, ChatGPT Search 20% Of Google & More SEO, PPC & Local 16:52
  6. It's New 11/5: Facebook AI-generated Google spam, fake clicks spike, more AI Mode ads and ChatGPT Search growth 13:48
  7. It's New 11/3: Google AI Mode missing, AI Overviews shifts right, Google Ads scheduling and PMax brand filters 10:12
  8. It's New 11/2: Google AI Killing Everything, Including Itself 11:40
  9. Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings 16:20
  10. It's New 10/29: Google AI Mode ads expand, multiturn ads, blending ads, citations missing, Google & Microsoft earnings 14:28
  11. It's New 10/28: Google Ads updates, Apple Messages in ads, Bing scan to call, favicon AI and Google images save 11:09
  12. It's New 10/27: Google updates UGC spam guidelines, indexing reporting, Google Ads policy dashboard and is it an LSA 9:45
  13. It's New 10/26: Google Business Home, AI Overviews, Discover disabled, Google Ads marquee and smart bidding 12:03
  14. Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Big Google Local Updates, Google Ads, ChatGPT Ads & More 10:58
  15. It's New 10/22: Google Search & PHP exploit, tiny AI traffic, Google Ads customer life cycle upgrades and Ads translation 16:27
  16. It's New 10/21: Unconfirmed Google Search update, Google Ads A/B test asset groups and hyphens in URLs 6:47
  17. It's New 10/20: Google review appeal delay, gov’t ID verification, LSAs drop featured professionals, lead scoring and lines missing 11:48
  18. It's New 10/19: Google ranking movement, ads in AI Mode personal intelligence, ChatGPT Ads updates and preferred sources 11:05
  19. Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO 14:39
  20. It's New 10/15: Google Ads channel prioritization and budget allocation, Merchant Center store attribute & URL and PDF SEO 9:56
  21. It's New 10/14: Argon 4 in Google Search, AI Mode sidebar in search, Bing Topics Portfolio report, Google Ads API release update & ChatGPT 11:24
  22. It's New 10/13: Google Discover personal concierge, site migration mess, drug ads in AI Mode and more 10:19
  23. It's New 10/12: Google Tracking Tools, UGC API, AI Overviews knows all, Google AI for ads goals and assets and Demand Gen video ads 14:39
  24. Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More 14:24
  25. It's New 10/8: Google spam update done, penalties increase, Google Ads updates, Merchant Center disapprovals, WhatsApp on Google local 12:47
  26. It's New 10/7: Google preferred sources stats, review rich results flatlines, UCP hub, Apple blocking & 50k 13:23
  27. It's New 10/6: Google spam update update, fake author warning, Search Console updates, Google Demand Gen & ChatGPT labels 10:59
  28. It's New 10/5: Google EOT/SA Content, AI-Generated Content Guidelines, More SEO, ChatGPT Ads & Google Ads 19:06
  29. Google Spam Update Impact, Google Not Paying Much For Your Content, Google Feels Sad & Terrible and more 13:46
  30. It's New 10/1: Brand queries showing AI Overviews, Rosters too, Microsoft Ads optimization experiments, ChatGPT Ads updates 12:32
  31. It's New 9/30: How much Google pays publishers for AI, Google reviews blocked & sponsored organic products 11:19
  32. It's New 9/29: Google appeals mandate to share data, Google’s sad, AIOs at bottom, AI Mode monitoring and Florida Google casino ads 16:21
  33. It's New 9/28: Google spam update early impact, loading AI Overviews, follow Search profiles, sitelinks and Google’s birthday 6:16
  34. Google September 2026 Spam Update Is Here, Goodbye Discover Traffic, Multimodal Search Reporting & CrUX Ad Metrics In Page Experience 13:18
  35. It's New 9/24: Google Multimodal performance filter, Google ranking update, Google Ads forecast changes & LSA redesign 8:03
  36. It's New 9/23: Google page experience ads, links in AI Overviews, CMA, UCP opt-out, AI Max and more 13:50
  37. It's New 9/22: Google AI Overviews Linking To AI Mode, Discover Dive Deeper Away From Publishers, Scrapers Blocking, Google Ads & More 14:09
  38. Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution Publisher Payouts & More 13:44
  39. It's New 9/17: Google ad tech monopoly remedies, Google Search profiles update and Sponsored Agent ads on ChatGPT 9:48
  40. It's New 9/16: Google Ads benchmarking you, multi-source conversions, CrUX ad metrics, Gemini 3.8 and position tracking 14:56
  41. It's New 9/15: Google ranking volatility, AI Mode text ads, Google Ads bidding update data and new ecosystem carousel in Google Search 12:21
  42. It's New 9/14: Google paying publishers for AI using content, weird Google update, Google Ads & Google Analytics 14:03
  43. Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams 15:16
  44. It's New 9/10: Google ranking factors, ad measurement updates, Google Ads bait and switch and Google Maps photo scams 13:40
  45. It's New 9/9: Google Search regional differences, right answer for SEO, Google Ads local customer optimization and AI Merchant Center metrics 13:51
  46. It's New 9/8: Google Search massive quality reduction, AI Overviews & AI Mode updates, Ads AI dashboard and sold label 11:21
  47. It's New 9/7: Google Ads in AI Mode test, the reverse crocodile for shopping ads, stale jobs & losing faith 9:38
  48. Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs 13:00
  49. It's New 9/3: Google ad tech won’t be broken up, Google AI Mode Gemini 3.8 Flash doesn’t link and content disappears from news tab 10:39
  50. It's New 9/2: Google Analytics outage, disavow links, AdSense impression change, LSA bug and more 10:14