Cracking the Code

What HVAC Techs Need to Win More Work

15:13

How often are your technicians quoting work before the customer understands why it matters? When techs rely on jargon-heavy explanations or quote work before building value, homeowners can push back or walk away without seeing why the repair matters.

In this episode of Cracking the Code, Russ Horrocks shares lessons from the road after working directly with HVAC technicians and comfort advisors…