Maximum Octane
The One Skill AI Will Never Learn: Michelle Wood on Service Advising That Builds Trust
35:13
Technology has changed everything about the service advisor role, but it has not replaced the one thing that matters most: people.
In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Michelle Wood, ATI’s Sales and Service Instructor, to discuss the myths and realities of being a great service advisor in a world of automation, AI, and endless new tools.
Michelle shares…