Maximum Octane

How Convenient Is Your Auto Shop? The Human Business of Auto Repair with Geoff Berman

32:22

Sometimes, we forget we are in people's business, not the car business. Cars are what bring people to us. - Geoff Berman

In today's episode, Geoff Berman joins us to discuss auto shop repairs' convenience in customer experience and dealing with those moments when the backstage and the front stage intersect.

Throughout this episode, you'll hear Kim and Geoff's thoughts on the importance of…