Maximum Octane
Why Your Hiring Ads Fail and How Data-Driven Marketing Attracts Better Techs
44:12
Most shop owners think their hiring problem is a technician shortage. According to Matthew Strom, founder of AutoShop Media, the real issue is visibility, messaging, and how shops present themselves in a crowded market.
In this episode of Maximum Octane, Jason Patel sits down with Matthew to unpack what is actually working in automotive marketing and technician recruitment right now. Matthew…