Maximum Octane
Close the Trust Gap: Travis Bickham on Winning Customers with Transparency and Tech
36:26
Most auto shops know they need marketing, but few understand what customers actually base their decisions on. According to Travis Bickham, Chief Commercial Officer at Shopmonkey, the biggest threat to a shop isn’t competition. It is the trust gap between what customers expect and what shops deliver.
In this episode of Maximum Octane, Jason Patel and George Zeeks sit down with Travis Bickham to…