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Creating Wealth Through Self Storage

Mark Helm

Self-storage investor, CCIM and bestselling author Mark Helm shares what he has learned since 2000 about buying, building, converting and operating self-storage facilities. Each episode gives small and first-time investors practical, no-fluff guidance on deals, financing, feasibility and operations. New to self storage? Start with Mark's free 3-part video series: https://thequickstartacademy.com/p/free-3-part-video-series

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Episodes

210 episodes

  1. What the REIT May Be Telling Us About the Industry (And What It Means for the Rest of Us) 12:56
  2. What Was Really Keeping Me From My 2026 Goals — And It Wasn’t the Market 10:43
  3. Our Proformas Are Living in the Past – It Is Time To Change That 13:46
  4. Three Ways a Smaller Operator Can Win the Customer Game Against REITs 10:44
  5. What the 2026 StorageCafe Survey Is Telling Us 8:42
  6. The Storage Business I Knew Is Gone – Here’s What’s Coming Next 14:53
  7. Why I am Not A Fan Of Storage Funds 12:14
  8. Put a Bullseye on Your Customer: Why Landing Pages Still Win in Self-Storage 12:13
  9. What the Jobs Report, CPI, and Bond Market May Be Telling Us About Interest Rates 10:34
  10. The One Habit I Wish I Had Started Early In My Career 10:42
  11. Why the Smaller Investor Can Win in Today’s Self-Storage Market 11:45
  12. The First-Call Offer: A Different Approach to Finding Off-Market Self-Storage Deals 17:47
  13. AI in Action: How I’m Using It Right Now to Move Through Self-Storage Due Diligence 14:40
  14. Five Lessons About Business I’ve Learned After 40 Years 18:39
  15. Five Things I Have Learned About Creating Wealth 18:13
  16. Five Decisions I Made That Created My First Million Dollars of Wealth 26:24
  17. The Five Biggest Mistakes I’ve Made Over My 31 Years In The Self-Storage Industry 19:09
  18. Vendors Can Make or Break You Today 16:59
  19. The New World of GSO and How It Applies To Your Self Storage Business 11:08
  20. Rethinking the Millennial Customer – A Force of Nature for Self-Storage 11:58
  21. Self-Storage Myth Number 2: REITs Outperform Small Self-Storage Owners 13:41
  22. The Square Foot per Capita Myth 11:52
  23. Insurance Shock: How Self-Storage Owners Can Fight Back in 2026 14:54
  24. A Big Shout Out To U-Haul 13:24
  25. Expense Discipline: The Quiet Way to Grow Self-Storage Value in 2026 23:08
  26. So You Are Opening A Facility Soon – Let Me Share With You What We Are Doing 7:29
  27. Self-Storage Revenue Strategies for 2026 Part 3 – Increase Add-On Revenue in 2026 15:30
  28. Self-Storage Revenue Strategies for 2026 Part 2 – Improve Collections With Both 20th & 21st Century Strategies 17:01
  29. Self-Storage Revenue Strategies for 2026 Part 1 – Avoid Reactive Pricing 15:21
  30. Mark Helm’s Self Storage Outlook for 2026 15:03
  31. Mark Helm’s Upcoming Virtual Self-Storage Bootcamp – Jan. 16 & 17, 2026 11:32
  32. The Greatest Economic Shift of Our Lifetime Is Already Underway 35:06
  33. The Dark Side of the Self Storage Industry and the Upcoming Bootcamp in Jan. 2026 10:38
  34. How Expectation Fuels Breakthroughs in Your Storage Business 11:55
  35. Thanksgiving 2025 5:48
  36. How One Person In The Inner Circle Prospects For Self Storage Opportunities 35:06
  37. Tax Advantages of Self-Storage Being A Storage Owner Including Cost Segregation 18:17
  38. How to Raise Private Money for Your First Self-Storage Deal 18:55
  39. How Much Money Do You Really Need to Start in Self-Storage? 12:41
  40. Turnaround Playbook: 4 Steps I Use to Revive a Storage Facility 13:07
  41. Storage Startup Checklist – The First 4 Steps To Enter Self-Storage And Most Don’t Start Here – 475 19:10
  42. The Four Metrics Every Self-Storage Operator Should Track Monthly 18:03
  43. Five Beginner Mistakes to Avoid When Buying a Self-Storage Facility 19:24
  44. CAP Rates, ROI, IRR – Which Matters Most In Self-Storage? 27:28
  45. Tariffs, Trade Areas, and Self-Storage: Lessons From the “Big Short” – Pt. 2 22:39
  46. Tariffs, Trade Areas, and Self-Storage: Lessons From the “Big Short” 21:25
  47. Lease-up Marketing: A Strategy for Smarter Spending That Can Produce Real Results 12:28
  48. What Makes You Different? Winning the Self-Storage Lease-up Game With USPs 11:40
  49. 2025 Tax Reform: Possible Impacts on Self-Storage 16:07
  50. Self-Storage Property Insurance Is Getting Ugly – Now What? 17:01