DataFramed

#363 Build Your Personal Brand at Work | Dorie Clark, Executive Education Faculty at Columbia Business School

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Technical skills are being commoditized faster than ever. As AI takes on more of the work that used to define a junior knowledge worker, the things that once made someone valuable are becoming table stakes. What compounds in this environment is reputation — what colleagues, clients, and decision-makers think about you when your name comes up.

That puts new pressure on visibility. People doing…